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Mar 27, 2012
@ 8:17 pm
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thanks to snow-blind for pointing out there is a fourth previous song:
Santigold, Julian Casablancas, N.E.R.D produced by Pharrell Williams “My Drive Thru”: http://www.youtube.com/watch?v=GPZ5fnYFI4Q
———
looking forward to this collaboration.converse announced this morning that they are creating another ‘3 artists, 1 track’ project with A-Track, Kimbra and Mark Foster (from Foster The People): http://www.rollingstone.com/music/news/a-trak-kimbra-and-mark-foster-team-up-for-new-song-20120327
converse have produced three other tracks within the ‘3 Artists, 1 Track’ project since august last year:Gorillaz, Andre 3000 and James Murphy “Do Ya Thing”: http://www.journeys.com/pluginto/Best Coast, Kid Cudi and Vampire Weekend “All Summer”: http://www.youtube.com/watch?v=COrv0PIg-Z4Matt and Kim, Soulja Boy and Andrew WK “I’m a Goner”: http://www.youtube.com/watch?v=h_-hUgXlMAkthe artists seem to be given free reign to create their own song (in the Best Coast case it was considered a bit of a failure) and the songs are available for free download for a limited period of time. the launch of the song usually coincides with the launch of a new shoe or event, such as a converse’s anniversary. there isn’t any brand promotions or advertising that I can see, it’s just purely riding off PR by using big name artists.pretty cool project. looking forward to the new one due out April 5.
L.x

thanks to snow-blind for pointing out there is a fourth previous song:

Santigold, Julian Casablancas, N.E.R.D produced by Pharrell Williams “My Drive Thru”: http://www.youtube.com/watch?v=GPZ5fnYFI4Q

———

looking forward to this collaboration.

converse announced this morning that they are creating another ‘3 artists, 1 track’ project with A-Track, Kimbra and Mark Foster (from Foster The People): http://www.rollingstone.com/music/news/a-trak-kimbra-and-mark-foster-team-up-for-new-song-20120327


converse have produced three other tracks within the ‘3 Artists, 1 Track’ project since august last year:

Gorillaz, Andre 3000 and James Murphy “Do Ya Thing”: http://www.journeys.com/pluginto/
Best Coast, Kid Cudi and Vampire Weekend “All Summer”: http://www.youtube.com/watch?v=COrv0PIg-Z4
Matt and Kim, Soulja Boy and Andrew WK “I’m a Goner”: http://www.youtube.com/watch?v=h_-hUgXlMAk

the artists seem to be given free reign to create their own song (in the Best Coast case it was considered a bit of a failure) and the songs are available for free download for a limited period of time. the launch of the song usually coincides with the launch of a new shoe or event, such as a converse’s anniversary. there isn’t any brand promotions or advertising that I can see, it’s just purely riding off PR by using big name artists.

pretty cool project. looking forward to the new one due out April 5.

L.x

  1. givemethebritelights reblogged this from indogyears and added:
    So much unf in one shot
  2. mellowjam reblogged this from snow-blind and added:
    oooh no wonder the cover looks familiar
  3. charlottevelyn reblogged this from tenpercentoriginal
  4. snow-blind reblogged this from stuck-in-square-one and added:
    :OOOOO JESUS THIS IS GOLD but there’s a fourth one with Santigold, Pharell Williams and Julian Casablancas!
  5. ssssstilesssss reblogged this from cesarlovesmarkfoster
  6. alhammyjuju reblogged this from vomitoletras
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    AHHHHHHH OMG!!!!!
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  11. strangeformation reblogged this from slayrunt and added:
    OH SWEET JESUS APRIL 5TH
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  15. the-marvelous reblogged this from datkevindo-e and added:
    oooooooohhhhhhhhhhohohohohoho
  16. indogyears reblogged this from slayrunt
  17. somebunnynamedlily reblogged this from tenpercentoriginal and added:
    MARK FOSTER. asdfghjkl. Markgasms
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  19. burghislands reblogged this from celestial-whore
  20. celestial-whore reblogged this from cesarlovesmarkfoster and added:
    digging the leather x3
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